December 03, 2021
Greenhouse and Foot Locker, Inc. Join Forces with Awake NY to Launch its Latest Exclusive Crocs Collaboration copy
The collection celebrates designer Angelo Baque’s NYC upbringing and the myriad inspirations that have defined his New York City brand
New York, NY (November 19, 2021)— Foot Locker, Inc. and its creative incubator Greenhouse are thrilled to announce the launch of its latest collaboration with lifestyle brand Awake NY, helmed by Founder and Creative Director Angelo Baque, and Crocs, Inc. Drawing inspiration from New York City and a heart pattern from Awake NY’s design canon, the collection consists of the Classic Crocs Slide in two distinct colorways.
The brand’s heart pattern motif takes center stage as the inspiration behind the collaboration. The design is an ode to Baque’s grandmother’s Washington Heights home, where Baque spent summers as a kid. Baque infused his first Crocs collaboration with the sentiment “home is where the heart is,” an homage to a space that he looks back on fondly and informed his idea of what home and family mean to him today.
“We’ve spent the past 18 months confined to our homes. Whether we were physically with family or connecting electronically with chosen family, it’s the people we love that have helped us through this uncertain time. The concept of ‘family’ has evolved, especially in the face of the pandemic. Whether it’s family that’s blood-related or not, the ones closest to us have gotten us through this past year and a half,” Baque said. “In designing the collection, the concept of ‘home is where the heart is,’ really stuck with me. It brought me back to celebratory times at my grandmother’s apartment in Washington Heights, where I spent summers growing up. I wanted to evoke that connectivity, those energetic cords we feel with the people we love.”
The Awake NY x Crocs collection includes:
- Classic Crocs Clog, available in Neon Purple & Black Heart Print
- Adult sizes MSRP: $69.99 USD
- Grade School sizes MSRP: $49.99
- The Awake NY x Crocs NY-themed Jibbitz™ Charms:
- Awake NY logo (2)
- Heart Jibbitz
- Red Apple Jibbitz, an homage to New York City (the Big Apple)
As with all its collaborations and partnerships, Awake NY will partner with a charity organization in partnership with Crocs and Foot Locker. Awake NY will work with Friends of the Children, an international nonprofit organization that aims to break the cycle of generational poverty. Friends of the Children work with select youth, who all face systemic obstacles, and pair them with a paid, professional mentor (“Friend”). The organization hires and trains Friends, who work with children from as early as age four through high school graduation, a 12+ year relationship. Foot Locker will be donating $10,000 to the NY and LA chapters along with footwear.
The Awake NY x Crocs launch today at 11 AM EST on www.awakenyclothing.com and will be available for purchase online on Greenhouse.com and in-stores and globally at Foot Locker on November 20th and 23rd respectively.
ABOUT AWAKE NY
Founded in 2012 by Angelo Baque, Awake NY is unapologetically New York. The brand
captures the unique cultural spirit and sensibility of New York City, consistently mirroring
the vibrant energy that defines the cultural landscape of the five boroughs. Awake NY
evokes the city’s unending vitality and timelessness while remaining rooted in New York’s
greatest assets: its people. Community is at the brand’s core; through partnerships with
local organizations, Awake NY continues to extend its reach throughout New York City’s
boroughs to create something entirely new: La Communidad de Awake NY. Since its
inception, Awake NY has grown significantly and can be found globally at retailers such
as Dover Street Market (global), Patta (Amsterdam and London), Union (LA and Tokyo),
Supply Sydney, and Slam Jam Milano, among others.
Greenhouse is a creative incubator with a distinct goal of creating category-busting
collaborations and concepts with the world’s leading youth culture tastemakers, at scale
an innovation arm of Foot Locker, Inc. Rooted in youth culture Greenhouse aims to
discover the next generation of creators across youth culture and craft the vision of the
individuals and brands they partner with.
To learn more about Greenhouse, please visit www.projectgreenhouse.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe
through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports,
Eastbay, Footaction, and Sidestep. With approximately 3,000 retail stores in 27 countries
across North America, Europe, Asia, Australia, and New Zealand as well as websites and
mobile apps, the Company's purpose is to inspire and empower youth culture around the
world, by fueling a shared passion for self-expression and creating unrivaled experiences
at the heart of the global sneaker community. Foot Locker, Inc. has its corporate
headquarters in New York. For additional information please visit https://www.footlockerinc.com.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women,
men, and children, combining comfort and style with a value that consumers know and
love. The vast majority of shoes within Crocs' collection contain Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2021, Crocs declared that expressing yourself and being comfortable are not mutually
exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please
visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.